Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Brand personality inference: the moderating role of product meaning
- Creator: Kum, Doreen , Bergkvist, Lars , Lee, Yih Hwai , Leong, Siew Meng
- Resource Type: journal article
- Date: 2012
Brand personality differentiation in formula one motor racing: an Australian view
- Creator: Rosenberger III, Philip J. , Donahay, Brett
- Resource Type: journal article
- Date: 2008